Brand Name Normalization Rules: The 2026 Playbook for Clean CRM and MDM Data
Normalization is the process of transforming every variation of a brand or company name into a single, canonical form. It’s not fuzzy matching or deduplication that comes later. Normalization is the deterministic first step that makes everything downstream reliable.Think of it as the data equivalent of house rules: everyone agrees “IBM” is always “IBM” (uppercase, … Read more